Global data analysis lead, Hamburg based. FMCG

Apply By: 05 / 08 / 2021
Type: Permanent
Location: Germany

Role: Senior Management
Salary: €80,000 - €85,000 k pa + Bonus

Outstanding opportunity to build a new online digital intelligence team.

 

Global data analysis lead, Hamburg based.

 

Our client is a global leader in the beauty and personal care industry.  As the business evolves and responds to the COVID pandemic, they are investing heavily in their digital business and have created a new role as global data analyst, to be based at their global Headquarters in Hamburg.  Working in a new digital intelligence team of 5 and reporting to the Corporate Director Digital Marketing & E-Commerce, you will develop and implement a global analytics strategy which will underpin the global and regional e-commerce business and ensure net sales targets are met or exceeded.  You will design and implement testing, tracking and reporting schemes which will accurately measure the sales impact of digital initiatives across channels including social, online, digital medial campaigns, search and onsite campaigns and the eShop platform. 

You will define brand-specific strategies based on insight analysis and use database analysis to optimize product development and business strategies.  You will also maintain tagging and tracking of campaigns and websites, and develop A/B testing frameworks and test model quality.  

To succeed in this role, you must be able to demonstrate at least 5 years’ data analysis experience with an international brand.  You will be able to show how you have used data analysis to monitor and measure ecommerce strategies and improve company performance.  You are comfortable working with global CRM systems and quickly able to identify what data you need to make an impact on the business.  First and foremost, you live and breathe data analysis.  If you can also speak German and English, have strong communication and presentation skills and want to be part of a brand new “business within a business”, then get in touch.

 

Michelle Jarvis

michelle.jarvis@sampsoneurope.com 

+49 67619723599 

If you would like an informal chat about how we could be helping you to hire the best, please get in touch!

English +44 (0)1626 362144

Deutsch +49 (0)6761 9119919


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